Google exec: Expect a “big shift” to video ads

The popularity of online video will, within three to five years, spark major growth in video advertising, Google’s Nikesh Arora told a conference. The key, he said, will be when advertisers learn to stop shifting over TV ads to the Web and create spots that are interactive and targeted. Reuters (12/3)

Tags: advertisers, google, nikesh arora, reuters, tv ads, video ads, video advertising

This entry was posted on December 4, 2009 at 12:07 pm and is filed under Advertising Sales, News, Online. You can follow any responses to this entry through the RSS 2.0 feed.