Google exec: Expect a “big shift” to video ads

The popularity of online video will, within three to five years, spark major growth in video advertising, Google’s Nikesh Arora told a conference. The key, he said, will be when advertisers learn to stop shifting over TV ads to the Web and create spots that are interactive and targeted. Reuters (12/3)

Related posts:

1. Microsoft exec: We’re still “outgunned” in search
2. YouTube Makes Money, but Not Just From Video
3. Reuters Unveils a Glimpse Into the Future of Online Publishing
4. Google is Not a Strategy by Robin Neifield
5. Google to permit limits on free article views

Tags: advertisers, google, nikesh arora, reuters, tv ads, video ads, video advertising