Online radio draws listeners, but advertisers are tuning out

Internet radio audiences have doubled in the past five years to 42 million listeners per week, but radio, which has seen revenues fall industry-wide for three years now, has experienced difficulty monetizing that traffic. Online CPMs are typically about half that of terrestrial radio, in part due to advertisers’ discomfort with the unfamiliar technology. The Wall Street Journal (12/1)

Tags: advertisers, internet radio, radio audiences, terrestrial radio, traffic, wall street, wall street journal

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