Survey: Many retailers keeping ad budgets in line with ’08

More than half of retailers are keeping their holiday ad spending at last year’s levels, and only 19% have increased their budgets, according to a BDO Seidman survey. Lower ad prices may be driving some of those budgeting decisions. MediaPost Communications/Marketing Daily (11/30)

Tags: bdo seidman, budgets, communications marketing, iab

This entry was posted on December 2, 2009 at 12:47 pm and is filed under Advertising Sales, News. You can follow any responses to this entry through the RSS 2.0 feed.