U.K. Online

According to eMarketer, more than 39 million U.K. residents use the Internet in 2009. By 2013, nearly 44 million will be online — over 70% of the total U.K. population. In terms of household penetration, the 70% threshold was crossed in 2009, according to the Office for National Statistics (ONS). Most U.K. Web users are online more frequently, too. The U.K.’s Office of Communications (Ofcom) noted that in 2009, 73% of adults who had been online in the previous three months were daily Internet users, compared with 69% in 2008.To find out more about digital marketing and eMarketer’s report “U.K. Internet Users and Usage: Demographic Splits Persist” , click here.

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Tags: digital marketing, emarketer, household penetration, internet users