Variety Erects Online Pay Wall

Visitors to Variety.com will soon enjoy a lot less free access. The trade magazine is rolling out the beta version of a pay wall that will require payment for full access to its portfolio of print and digital products. “Traffic will fall steeply,” publisher Brian Gott told FOLIO:. “In respect to the general consumer audience online, we and our advertisers care less about losing them as we do about keeping our b-to-b audience.”
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Tags: advertisers, amp, b-to-b audience, brian gott, ces, consumer audience, folio, traffic, variety.com