Variety Erects Online Pay Wall

Visitors to Variety.com will soon enjoy a lot less free access. The trade magazine is rolling out the beta version of a pay wall that will require payment for full access to its portfolio of print and digital products. “Traffic will fall steeply,” publisher Brian Gott told FOLIO:. “In respect to the general consumer audience online, we and our advertisers care less about losing them as we do about keeping our b-to-b audience.”
more »

Tags: advertisers, amp, b-to-b audience, brian gott, ces, consumer audience, folio, traffic, variety.com

This entry was posted on December 10, 2009 at 11:38 am and is filed under News, Online, Publishing. You can follow any responses to this entry through the RSS 2.0 feed.