News


Survey: Many retailers keeping ad budgets in line with ’08

December 2, 2009

More than half of retailers are keeping their holiday ad spending at last year’s levels, and only 19% have increased their budgets, according to a BDO Seidman survey. Lower ad prices may be driving some of those budgeting decisions. MediaPost Communications/Marketing Daily (11/30)
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Wondering What Not to Do When It Comes to Social Media? Learn From BCS

December 2, 2009
Wondering What Not to Do When It Comes to Social Media? Learn From BCS

Rule No. 1: Don’t treat Facebook and Twitter as broadcast tools. Plus, other lessons from the latest social-media debacle. FULL ARTICLE
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Marketers, Agencies Start to Consider More Ad Spending

December 2, 2009
Marketers, Agencies Start to Consider More Ad Spending

Advertiser Optimism Report: All Media, Not Just Digital, Could Benefit
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Bloomberg officially closes deal to acquire ‘BusinessWeek’

December 2, 2009

New York—It’s official: McGraw-Hill Cos. announced Tuesday that it has completed the sale of BusinessWeek to Bloomberg L.P. McGraw-Hill expects to recognize a $9.3 million pretax ($5.9 million post-tax) gain from the sale. READ NOW
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B-To-B Print, Trade Show and Digital Revenues Decline

December 2, 2009

New York—B-to-b print, trade show and digital marketing revenues continued their declines through the first three quarters of this year, according to data released Tuesday by American Business Media’s Business Information Network. READ NOW
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‘Washington Post’ to Close Remaining Domestic Bureaus

December 2, 2009

Washington, D.C.—The Washington Post is closing its three remaining domestic bureaus—in New York, Los Angeles and Chicago—according to a story posted last week on the newspaper’s Web site.READ MORE
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Lachlan Murdoch said to be involved in bidding on Nielsen Business Media titles

December 2, 2009

New York—Lachlan Murdoch, son of Rupert Murdoch, is teaming with Pluribus Capital Management to make a bid for a group of Nielsen Business Media trade publications, including The Hollywood Reporter and Billboard, according to various media reports.READ MORE
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NewBay Media acquires ‘Broadcasting & Cable,’ ‘Multichannel News’ and ‘TWICE’ from Reed Business Information-US

December 2, 2009

New York—NewBay Media announced Tuesday that it has acquired Broadcasting & Cable, Multichannel News and This Week in Consumer Electronics (TWICE) from Reed Business Information-US.READ MORE
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