A look at the reasons online publishers and ad networks get rejected by media planners. » Full story » Print version
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Advertising Sales
Survey: Marketers to Spend More on Digital in 2010
More than half of marketers see improved return on investment in digital media over traditional advertising, and consequently 72% will increase their digital spending in 2010, according to a survey by Round2 Communications. MediaPost Communications/Media Daily News (12/15)
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Google exec: Expect a “big shift” to video ads
The popularity of online video will, within three to five years, spark major growth in video advertising, Google’s Nikesh Arora told a conference. The key, he said, will be when advertisers learn to stop shifting over TV ads to the Web and create spots that are interactive and targeted. Reuters (12/3)
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Improving the Performance of Display Advertising by Hollis Thomases
Three ad technologies are promoting performance messaging. They won’t be alone. » Full story » Print version
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Online Ad Industry: Advertising Is ‘Creepy’
PSAs Play on Scary Vintage Imagery to Convince Otherwise
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Survey: Many retailers keeping ad budgets in line with ’08
More than half of retailers are keeping their holiday ad spending at last year’s levels, and only 19% have increased their budgets, according to a BDO Seidman survey. Lower ad prices may be driving some of those budgeting decisions. MediaPost Communications/Marketing Daily (11/30)
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Copyright © 2012 Ian Littauer. All Rights Reserved.
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