Advertising Sales

A look at the reasons online publishers and ad networks get rejected by media planners. » Full story » Print version
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More than half of marketers see improved return on investment in digital media over traditional advertising, and consequently 72% will increase their digital spending in 2010, according to a survey by Round2 Communications. MediaPost Communications/Media Daily News (12/15)
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New York — New studies indicate that online ad expenditures will be lower this year than previously expected. READ NOW
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New York—Total U.S. measured ad spending declined 15.3% in the third quarter, compared with the same period last year, according to TNS Media Intelligence. READ NOW
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New York—Two major media forecasters—Magna and Zenith Optimedia—Tuesday released reports projecting global ad spending growth in 2010. READ NOW
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The popularity of online video will, within three to five years, spark major growth in video advertising, Google’s Nikesh Arora told a conference. The key, he said, will be when advertisers learn to stop shifting over TV ads to the Web and create spots that are interactive and targeted. Reuters (12/3)
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Three ad technologies are promoting performance messaging. They won’t be alone. »  Full story  » Print version
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PSAs Play on Scary Vintage Imagery to Convince Otherwise
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More than half of retailers are keeping their holiday ad spending at last year’s levels, and only 19% have increased their budgets, according to a BDO Seidman survey. Lower ad prices may be driving some of those budgeting decisions. MediaPost Communications/Marketing Daily (11/30)
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