More than half of marketers see improved return on investment in digital media over traditional advertising, and consequently 72% will increase their digital spending in 2010, according to a survey by Round2 Communications. MediaPost Communications/Media Daily News (12/15)
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Twitter’s new Contributors feature is a building block for its forthcoming premium business accounts, Tameka Kee writes, reporting that the tool lets users tell apart multiple individuals who use the same account. The move may be to compete with third-party applications built with Twitter’s API, Kee notes. “The more premium features rolls out...
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Publishers need to embrace a hybrid model. via News in the Age of Blogs – emedia and Technology @ FolioMag.com.
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New York — New studies indicate that online ad expenditures will be lower this year than previously expected. READ NOW
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Apple, according to this report, is working on an overhaul of its iTunes service that would make it far easier for users to access their music libraries from any Internet-enabled location as opposed to a single computer. The change apparently would involve implementing technology from La La Media, a music-streaming service Apple recently acquired....
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Visitors to Variety.com will soon enjoy a lot less free access. The trade magazine is rolling out the beta version of a pay wall that will require payment for full access to its portfolio of print and digital products. “Traffic will fall steeply,” publisher Brian Gott told FOLIO:. “In respect to the general consumer...
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Google will supplement its search results with updates posted each second to sites like Twitter and Facebook.
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Good article by Bill Egan, Marketing Director at Interleado, a company specialising in “Intelligent Software” for Search and Social Media for using blog articles to build up keyword web traffic. http://www.interleado.com/blog/index.php/2009/12/04/seo-tips-how-can-article-marketing-help-with-seo/
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New Website Narrows In on Key Industry Topics
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Hearst Corp. is set to challenge Amazon’s Kindle with the 2010 launch of Skiff, its own vendor of digital magazines and newspapers. Hearst and publishing partners will offer their content through the service, which also will boast a reading device specifically designed for periodicals. The Wall Street Journal (12/4)
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