More than half of marketers see improved return on investment in digital media over traditional advertising, and consequently 72% will increase their digital spending in 2010, according to a survey by Round2 Communications. MediaPost Communications/Media Daily News (12/15)
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Survey: Marketers to Spend More on Digital in 2010
Twitter “Contributors” Targets Business Users
Twitter’s new Contributors feature is a building block for its forthcoming premium business accounts, Tameka Kee writes, reporting that the tool lets users tell apart multiple individuals who use the same account. The move may be to compete with third-party applications built with Twitter’s API, Kee notes. “The more premium features rolls out...
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News in the Age of Blogs – emedia and Technology @ FolioMag.com
Publishers need to embrace a hybrid model. via News in the Age of Blogs – emedia and Technology @ FolioMag.com.
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Apple weighs iTunes overhaul
Apple, according to this report, is working on an overhaul of its iTunes service that would make it far easier for users to access their music libraries from any Internet-enabled location as opposed to a single computer. The change apparently would involve implementing technology from La La Media, a music-streaming service Apple recently acquired....
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Variety Erects Online Pay Wall
Visitors to Variety.com will soon enjoy a lot less free access. The trade magazine is rolling out the beta version of a pay wall that will require payment for full access to its portfolio of print and digital products. “Traffic will fall steeply,” publisher Brian Gott told FOLIO:. “In respect to the general consumer...
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Google Adds Live Updates to Results By BRAD STONE
Google will supplement its search results with updates posted each second to sites like Twitter and Facebook.
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How Can Article Marketing Help With SEO?
Good article by Bill Egan, Marketing Director at Interleado, a company specialising in “Intelligent Software” for Search and Social Media for using blog articles to build up keyword web traffic. http://www.interleado.com/blog/index.php/2009/12/04/seo-tips-how-can-article-marketing-help-with-seo/
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Reuters Unveils a Glimpse Into the Future of Online Publishing
New Website Narrows In on Key Industry Topics
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Hearst to launch digital newsstand
Hearst Corp. is set to challenge Amazon’s Kindle with the 2010 launch of Skiff, its own vendor of digital magazines and newspapers. Hearst and publishing partners will offer their content through the service, which also will boast a reading device specifically designed for periodicals. The Wall Street Journal (12/4)
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Copyright © 2012 Ian Littauer. All Rights Reserved.
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