Resume

ADVERTISING SALES PROFESSIONAL with publishing management, marketing and market/media research expertise.  Background includes:

• Strategic thinking advertising sales professional, with a proven track record exceeding print & online budgets.
• Talent in leading and motivating inside & outside salespeople to surpass budgets.
• Excellent prospecting, negotiation and closing abilities.
• Influential communication and presentation proficiency.
• Excellent customer management and service aptitude.
• Forceful and persuasive proposal writing expertise.
• Strong time management and results-oriented focus.
• Team player with history of independently managing multiple projects and achieving goals.

PROFESSIONAL EXPERIENCE:

ROYAL MEDIA GROUP - New York, NY (January 2010 – Present)

Sales Director – Auto Finance News, Auto Finance Executive, AutoFinanceNews.net, Auto Finance Risk Summit, Auto Finance Summit, BankInnovation.net, CollectionTechnology.net & Collection Technology Summit

Responsible for selling advertising, sponsorship and exhibit opportunities in print, online and event properties in the auto finance, collection and banking industries.  58% over top tier in booked business.  Brought in 10 new exhibitors/sponsors for 2010 Auto Finance Risk Summit.

CYGNUS BUSINESS MEDIA – Melville, NY (March 2003 to March 2009)

Publisher – Studio Photography, PTN, imaginginfo.com, PTN Photo Show Daily & photokina Daily (July 2007 to March 2009)

2007 PTN Dealer of the Year Reception

Managed photography market  products (magazines, ebooks, website, enewsletters, eblasts, custom projects, etc.) with laser-like focus to deliver revenue and contribution goals.  Cultivated and developed high-level relationships at key industry accounts (Canon, Nikon, Sony, Olympus, Samsung, etc.) and global advertising agencies to deliver high impact print and online advertising/marketing opportunities.  Supervised and inspired sales and editorial staff to maximum potential.  Directed and monitored sales team to deliver greatest revenue results from existing and new customers.  Managed editorial/production team to create new sales opportunities and build existing properties into more desirable advertising/marketing vehicles.  Created and analyzed success of integrated platform revenue generating strategies and opportunities. 

Publisher – Studio Photography & imaginginfo.com (Dec. 2006 to July 2007)

Directed print and interactive properties to surpass annual/quarterly revenue and contribution budgets.  Developed and reviewed sales and marketing strategies, plans and promotions to increase property sales and market vitality.   Aggressively prospected, effectively communicated value proposition/unique sales proposition and closed new and existing customers into traditional and custom opportunities.  Managed and monitored performance of sales and editorial teams to deliver multiplatform revenue expansion.  Built and controlled product budgets to company’s objectives.  Created new and refined existing print and interactive products that delivered increased sales results.  Grew publication & online advertising revenue by identifying new prospects and converting them into customers by compellingly communicating value opportunity and ROI.  Increased sales from existing customers in territory by providing new and enticing programs and strategies.  Instigated changing the brand to make the property more appealing to a new customer base that now has now become the dominate revenue source.  Created enticing and persuasive proposals that provided solutions for clients’ marketing challenges/needs.  Developed new print and online advertising/marketing opportunities for customers that introduced new revenue streams.

Sales Associate – Wide-Format Imaging (March 2003 to Dec. 2006)

2006 100% Budget Award

CHEMICAL WEEK ASSOCIATES – New York, NY (March 2002 to Nov. 2002)

Global Sales Representative – Adhesives Age, Modern Paint & Coatings, and Soap & Cosmetics

Delivered print and online advertising sale results by developing solutions to customers/prospects’ marketing challenges & needs.  Traveled extensively build mutually beneficial relationships by meeting with customers & prospects.  Aggressively built revenue and market share by winning accounts running in competition and prospecting non-traditional customers.

CMP MEDIA LLC – Manhasset, NY (September 1995 to June 2001)

Director of Marketing & Research – Global Sales & Marketing Group (Sept. 2000 – June 2001)

Responsible for driving revenue through marketing & research for the five divisions of the corporate sales group at IT media company: Global Accounts (Microsoft, IBM, HP, Dell, Intel, Cisco, etc.), Global Brand Licensing, International Media Sales (CMP Worldwide Media Networks), Online Content Licensing, and Radio Broadcast Initiative.  Managed $500K marketing/research budget and marketing staff.

Sr. Manager, Marketing Intelligence – Global Accounts Group (Sept. 1997 to Sept. 2000)

Developed and analyzed research data to identify sales opportunities for corporate accounts.  Collected and analyzed internal/external information, including financials, editorial and market share to identify and create programs to increase revenue and identify future trends of large accounts. Developed and prepared company-wide proposals for corporate accounts. Developed and conducted focused research projects to support sales opportunities.  Managed and administered research budget.

Sr. Research Manager – Global Accounts Group (Sept. 1996 to Sept. 1997)

Created and executed primary and secondary research projects for advertising sales team.  Developed and managed sales/market focused and merchandised research projects.  Projects conducted included benchmark, pre- and post-awareness studies, and focus groups.  Crafted and fine-tuned sales & marketing tools for sales team.

Research Manager – Network Computing (Sept. 1995 to Sept. 1996)

Developed and conducted marketing and media research projects for a B2B, technology-focused publication. Customized and presented research results to customers.  Managed suppliers and research budget.

CAHNERS PUBLISHING COMPANY – New York, NY (July 1994 to Sept. 1995)

Research Manager for Interior Design and Graphic Arts Monthly

Supported advertising sales growth by managing media & market research activities.  Designed and executed primary market and media research studies.  Analyzed and presented primary and secondary research findings to customers and publications’ sales teams.

SIMMONS MARKET RESEARCH BUREAU, INC. – New York, NY (Oct. 1989 to July 1994)

Senior Project Director

Managed and executed primary research projects for media companies at a market research supplier.  Managed launch of syndicated media research study, CompPro, targeted at the high tech media industry, generating incremental revenue for company.  Study methodologies included subscriber, newsstand, intercept, traffic, affinity, focus groups, and syndicated utilizing mail, telephone, and personal interview.

MEDIA RESEARCH ASSOCIATES – New York, NY (Oct. 1988 to Oct. 1989)

Project Director/Spec Writer

Directed and managed custom sales and editorial research projects for various magazines and newspapers.

GUTTMAN GROUP, INC. – Port Chester, NY (Feb. 1986 to July 1988)

Spec Writer

Tabulated questionnaires for clients in the market and media research industry.

EDUCATION: BA, History, SUNY College at Purchase, NY – 1988

COMPUTER SKILLS: ACT, Word, Excel, PowerPoint, Outlook, Acrobat, PhotoShop, HTML, DreamWeaver, etc.

References Available Upon Request