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	<title>Ian Littauer &#187; advertisers</title>
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	<description>BtoB Media Publishing &#38; Advertising Sales Professional</description>
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		<title>Variety Erects Online Pay Wall</title>
		<link>http://ilittauer.com/2009/12/variety-erects-online-pay-wall/</link>
		<comments>http://ilittauer.com/2009/12/variety-erects-online-pay-wall/#comments</comments>
		<pubDate>Thu, 10 Dec 2009 16:38:44 +0000</pubDate>
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				<category><![CDATA[News]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[advertisers]]></category>
		<category><![CDATA[amp]]></category>
		<category><![CDATA[b-to-b audience]]></category>
		<category><![CDATA[brian gott]]></category>
		<category><![CDATA[ces]]></category>
		<category><![CDATA[consumer audience]]></category>
		<category><![CDATA[folio]]></category>
		<category><![CDATA[traffic]]></category>
		<category><![CDATA[variety.com]]></category>

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		<description><![CDATA[Visitors to Variety.com will soon enjoy a lot less free access. The trade magazine is rolling out the beta version of a pay wall that will require payment for full access to its portfolio of print and digital products. “Traffic will fall steeply,” publisher Brian Gott told FOLIO:. “In respect to the general consumer audience online, we and our advertisers care less about losing them as we do about keeping our b-to-b audience.” more »]]></description>
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		<title>Google exec: Expect a &#8220;big shift&#8221; to video ads</title>
		<link>http://ilittauer.com/2009/12/google-exec-expect-a-big-shift-to-video-ads/</link>
		<comments>http://ilittauer.com/2009/12/google-exec-expect-a-big-shift-to-video-ads/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 17:07:47 +0000</pubDate>
		<dc:creator>News</dc:creator>
				<category><![CDATA[Advertising Sales]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[advertisers]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[nikesh arora]]></category>
		<category><![CDATA[reuters]]></category>
		<category><![CDATA[tv ads]]></category>
		<category><![CDATA[video ads]]></category>
		<category><![CDATA[video advertising]]></category>

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		<description><![CDATA[The popularity of online video will, within three to five years, spark major growth in video advertising, Google&#8217;s Nikesh Arora told a conference. The key, he said, will be when advertisers learn to stop shifting over TV ads to the Web and create spots that are interactive and targeted. Reuters (12/3)]]></description>
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		<title>Yahoo! to discontinue Direct Media Exchange</title>
		<link>http://ilittauer.com/2009/12/yahoo-to-discontinue-direct-media-exchange/</link>
		<comments>http://ilittauer.com/2009/12/yahoo-to-discontinue-direct-media-exchange/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 18:34:22 +0000</pubDate>
		<dc:creator>News</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[advertisers]]></category>
		<category><![CDATA[market exchange]]></category>
		<category><![CDATA[media exchange]]></category>
		<category><![CDATA[small publishers]]></category>
		<category><![CDATA[yahoo]]></category>

		<guid isPermaLink="false">http://ilittauer.com/?p=428</guid>
		<description><![CDATA[As Yahoo! focuses on luring premium advertisers to its Right Media Exchange, it will end its Direct Market Exchange service, which focuses on small publishers, early next year. MediaPost Communications/Online Media Daily (12/1)]]></description>
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		<title>Online radio draws listeners, but advertisers are tuning out</title>
		<link>http://ilittauer.com/2009/12/online-radio-draws-listeners-but-advertisers-are-tuning-out/</link>
		<comments>http://ilittauer.com/2009/12/online-radio-draws-listeners-but-advertisers-are-tuning-out/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 18:01:17 +0000</pubDate>
		<dc:creator>News</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[advertisers]]></category>
		<category><![CDATA[internet radio]]></category>
		<category><![CDATA[radio audiences]]></category>
		<category><![CDATA[terrestrial radio]]></category>
		<category><![CDATA[traffic]]></category>
		<category><![CDATA[wall street]]></category>
		<category><![CDATA[wall street journal]]></category>

		<guid isPermaLink="false">http://ilittauer.com/?p=400</guid>
		<description><![CDATA[Internet radio audiences have doubled in the past five years to 42 million listeners per week, but radio, which has seen revenues fall industry-wide for three years now, has experienced difficulty monetizing that traffic. Online CPMs are typically about half that of terrestrial radio, in part due to advertisers&#8217; discomfort with the unfamiliar technology. The Wall Street Journal (12/1)]]></description>
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