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	<title>Ian Littauer &#187; video advertising</title>
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		<title>Google exec: Expect a &#8220;big shift&#8221; to video ads</title>
		<link>http://ilittauer.com/2009/12/google-exec-expect-a-big-shift-to-video-ads/</link>
		<comments>http://ilittauer.com/2009/12/google-exec-expect-a-big-shift-to-video-ads/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 17:07:47 +0000</pubDate>
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				<category><![CDATA[Advertising Sales]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[advertisers]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[nikesh arora]]></category>
		<category><![CDATA[reuters]]></category>
		<category><![CDATA[tv ads]]></category>
		<category><![CDATA[video ads]]></category>
		<category><![CDATA[video advertising]]></category>

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		<description><![CDATA[The popularity of online video will, within three to five years, spark major growth in video advertising, Google&#8217;s Nikesh Arora told a conference. The key, he said, will be when advertisers learn to stop shifting over TV ads to the Web and create spots that are interactive and targeted. Reuters (12/3)]]></description>
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